OMODA & JAECOO Motor Philippines, Inc. today announced a landmark strategic partnership with the Autohub Group, one of the Philippines’ largest automotive distributor and dealer groups, marking a significant milestone in the brands’ aggressive expansion across the Philippines and Southeast Asia.
The official signing ceremony took place at the OMODA & JAECOO Headquarters in Wuhu, China, at 2:00 PM (China Standard Time), formalizing a cooperation that will rapidly establish a strong retail footprint for both brands in key urban centers.
Strategic Synergy for Market Dominance
The partnership reflects a high level of mutual confidence in the market prospects for OMODA and JAECOO’s new-energy vehicle lineup and luxury off-road models. Mr. Willy Q. Tee Ten, the President and Dealer Principal of Autohub Group, and Hu Chun, President of OMODA & JAECOO’s East Asia-Pacific Region, jointly presided over the signing.
“The Philippines is a crucial strategic stronghold for our growth in the region,” stated Hu Chun. “Partnering with a powerhouse like the Autohub Group, renowned for its extensive network and exceptional service standards, instantly gives us a massive advantage. This is not just a dealer agreement; it’s a commitment to jointly redefine the Filipino automotive experience.”
The agreement mandates the establishment of three new showrooms under the Autohub Group umbrella, covering crucial areas:
- Calamba
- North EDSA
- Otis
These facilities will offer comprehensive sales and after-sales services for the complete OMODA and JAECOO model lineups, ensuring consistent service quality and brand experience across all touchpoints.
Strategic Footprint: Economic and Geographic Advantage
The selection of the dealer locations is central to the brands’ market entry strategy, emphasizing immediate impact and long-term growth by tapping into high-value economic corridors:
- Calamba (Southern Economic Hub): Crucial for regional expansion, Calamba is positioned in the high-growth CALABARZON region. As a major industrial and residential nexus in Southern Luzon, Calamba acts as the strategic gateway to consumers outside Metro Manila, capitalizing on the region’s strong economic development and rising consumer wealth.
- North EDSA (Major Retail Corridor): Positioned along the bustling main artery of Metro Manila, this showroom serves the high-consumption markets of Quezon City and northern districts. It captures consumers from a massive demographic and leverages the economic activity driven by major malls and business centers.
- Otis (Urban Commercial Center): This location targets the dense commercial and residential population of the capital. It offers prime visibility and accessibility for core urban consumers, ensuring OMODA and JAECOO vehicles capture market share in one of the Philippines’ most competitive retail environments.
The collective impact of these locations underscores a significant capital investment, immediately generating local employment and contributing to the economic vitality of three key regions, signaling OMODA & JAECOO’s firm commitment to the Philippines’ sustained economic growth.
