ROX Motor Philippines successfully concluded the official launch of its Greenhills showroom, marking a significant milestone in the brand’s expansion into the Philippine market. The launch event drew strong participation from key leaders in business and government, reflecting broad support for ROX Motor’s entry and long-term commitment to the country.
The program formally opened with a blessing ceremony, followed by welcome remarks and a brand audio-visual presentation that introduced ROX Motor’s vision and global positioning. The highlight of the event was the inauguration and ribbon-cutting ceremony, led by Wilfred Chua, Chief Executive Officer of Transcorp Inc.; Sally Chua, Chief Financial Officer of Transcorp Inc.; and Bryan Chua, Managing Director of Transcorp Inc.
Also in attendance were San Juan City Mayor Francis Zamora and ROX Motor Asia Department Director, Nicole Lee, underscoring the collaborative engagement between the private sector, government, and global automotive stakeholders.
The event marked the formal introduction of the ROX 01 all-terrain luxury SUV. Guests were given the opportunity to experience the vehicle firsthand, highlighting ROX Motor’s approach to combining refined comfort, intelligent all-terrain capability, advanced safety systems, and lifestyle-oriented versatility—designed to meet the evolving needs of modern Filipino drivers.
Building on this momentum, ROX Motor Philippines shared its plans for continued growth, including the opening of a new showroom in Iloilo in the first quarter of 2026, with more developments to be announced in the future. As the brand moves forward, ROX Motor remains focused on expanding its nationwide presence while supporting both urban mobility and outdoor lifestyles through thoughtfully engineered vehicles.
